| 000 | 00577nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 141027s9999 xx 000 0 und d | ||
| 020 | _a968-7529-44-X | ||
| 050 | _aHF5415 L34 1998 | ||
| 100 | _aLamb, Charles W. | ||
| 245 | _aMarketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel | ||
| 250 | _a4 | ||
| 260 | _aMéxico : International Thomson, 1998 | ||
| 300 | _axxxviii, 691 p . : il. ; 27 cm. | ||
| 500 | _aTraduccion de: Marketing. | ||
| 650 | _aMercadotecnia. \ Mercadotecnia -- Administración. | ||
| 700 | _aHair, Joseph F., coautor. \ McDaniel, Carl D. coautor. | ||
| 999 |
_c1640 _d1640 |
||